Sample Budget Proposal
Good data is the backbone of good marketing. In this document prepared for Sonoran Schools, I laid out our approach for recruiting more students. It was the organization’s first in-house social media PPC campaign. To protect company financial information, I’ve replaced all proprietary data with “XX.”
Follow-Up Budget Proposal
After the previous budget proposal was approved and implemented, this document served to evaluate its performance, and make improvements. When presenting it to the executive team, I was advised to leave out marketing jargon so that it would be readily accessible to people who don’t have my particular experience with marketing. To do so, I used an “A-F” grading system (ideal for a school, isn’t it?) to rate our marketing efficacy and make recommendations based on their performance.
An integrated cross-channel marketing campaign for the Bose Quietcomfort 35 headphones. Highlights include a data-based approach to ensure relevance, a Snapchat-based promotional strategy to build awareness among the target audience, a concert setting to create a memorable brand experience, and an innovative app to drive engagement after it is over.
Let The Dress Choose You
Designed for a local wedding boutique, this campaign integrates an in-store experience with a novel “game-show” experience to drive engagement on social and compliment the targeted Facebook marketing/remarketing.